SERVICES

Branding

Your brand has to mean something. Consumers need to know what you stand for so they can grasp what you have to offer them. After they understand who you are, they begin to make a connection and develop a fondness. At Solutions Marketing Group, we help develop that fondness for your brand through brand strategies and creative design. Let us help you identify, create or refine your brand, then plan and manage your marketing strategies. Services include:

Brand Strategy | Brand Implementation | Brand Management

Demographic Studies

We’ve made it our mission to help you make the BEST marketing decisions. To do this, we offer demographic reports and research to identify customers most likely to shop your business.

Step 1
Evaluating Your Market - To get started, we run a simple income demographic report a specified radius from your store. We can also evaluate possible areas that you indicate to be target prospects. This information will reveal your potential customer base.

Step 2
Selecting Your Potential Customers - Once we know what your market ‘looks like’ and your business profile, we can identify the areas and various demographics, customer lifestyles and income levels most appropriate to target.

Marketing Strategies

Busy with day-to-day activities, often times, many owners and managers do not have the time or the staff to develop a successful marketing plan. As the result, too much or too little monies are spent with no marketing plan or goal in mind. As a consultant for your business, we will help guide you with your decisions and offer professional advice and planning to select the best marketing strategies to increase your sales and profitability. We will create marketing messages that are compelling, influential, clever and, most of all, motivate your audience to respond in a desired manner. To best achieve this, we use a consistent design and message through all aspects of your marketing campaigns.

Logo Design

Looking for a unique logo to represent your business products, philosophy and brand? Or, do you just need to modify your current logo? At Solutions Marketing Group, we create logos that capture the essence of your business.

Print & Ad Design

A good design needs perfect printing to really make it pop. Solutions Marketing Group works with a network of experienced, quality printers to ensure that you receive printed pieces that are not only stunning, but on time and reasonably priced. Plus, we take care of everything from proofing to final delivery.

Have a project in mind? Visit our contact page and give us a call or shoot us an email! Interested in seeing samples? View our portfolio.

Common Ad Design Projects Include:

• Newspaper Ad Design
• Magazine Ad Design
• Yellow Page Ad Design

Common Print Design Projects Include:

• Brochures
• Flyers
• Business Cards
• Letterhead
• Calendars
• Postcards

Direct Mail

Send a message that gets results. Solutions Marketing Group can develop a direct mail campaign that targets your specific demographic. We make the process easy for you because we can take care of EVERYTHING. From the copywriting and creative graphic design to mailing lists, quality printing, mailing preparation and delivery to the post office, Solutions Marketing Group manages all of the details for you. Then, we let the postman handle it from there.

• Newsletters
• Flyers
• Folding Postcards
• Postcards
• Specialty Pieces
• Plastic Postcards
• Loyalty Card Mailers
• Variable Data Pieces

Shared Mail

Affordable shared mail postcards, 2-page flyers and 4-page circulars help you deliver the right message to the right consumers. Using Red Plum shared mail programs, we can help you target consumers most likely to respond. Extensive research capabilities and demographic data allow us to target consumers by factors as varied as age, ethnicity, purchasing power, population density, shopping patterns, and even brand loyalty. After we help define and locate your key customer areas, we can segment your advertising to consumers at a ZIP Code or sub-ZIP Code neighborhood level. Contact us today for a FREE demographic report from your location to start identifying your target market.

Plastic Postcards

Plastic postcard mailers are a great way to significantly increase redemption rates on your next direct mail campaign. Die-cut plastic postcards can be printed with gift cards, discount cards, membership cards, even plastic key tags that are part of the postcard. The cards remain firmly in place until the recipient punches them out of the plastic postcard. Each die-cut plastic postcard and the punch out can be printed with variable information including names, addresses, numbering, barcodes, pictures and other text.

Loyalty Programs

Looking for a win-win solution with your customers? Loyalty programs are the answer! Supermarkets have been offering loyalty cards to their customers for years. Each time the card is used, purchases are recorded in a database. In exchange, customers get discounts and special offers. Today, more than 75% of Americans belong to at least one loyalty program. So how can you utilize this win-win solution in your business? By implementing a loyalty card program, you can identify your customer’s buying habits and effectively target your marketing dollars to be used most effectively.

Email Marketing

Email marketing is a fast, effective way to tell your customers about new products & services, special promotions and keep them informed. Customized email campaigns are one of the most flexible marketing tools with an outstanding return on investment. Even better, these campaigns are relatively inexpensive. Email campaigns are a great way stay in close contact with current customers.

At Solutions Marketing Group, we design, email and track your message!

Build Your List: We can help you compile your email list.

Design Your Email: Our designers will develop a creative email message that gets results.

Manage Your Campaign: We will broadcast your email campaign and link it back to appropriate areas of your website if desired.

View The Results: Our team will let you know how the audience responded and use that information to create even more effective campaigns.

Website Development

Websites give a glimpse of your brand. A well designed, maintained and promoted website has the ability to generate more business and a greater awareness about the products or services that you offer.

Solutions Marketing Group offers a comprehensive web service including the design, copy writing, construction, maintenance and hosting of your website, as well as domain name registration, management and search engine optimization.

We can also supply valuable statistics about your website including hit counts, viewer information, traffic reports and search engine results.

Website development services offered:

• Professional web design
• E-commerce website design
• Database management
• Website statistics packages
• Website analysis
• Content management systems

Web Hosting

We provide Business Level web hosting via our hosting at competitive rates. This includes the initial registration of your domain name, 20 Email addresses, WHOIS privacy and other features.

Photography

Solutions Marketing Group provides photography and image services through professional photographers and stock images.

Signage

Signs communicate with your customers, help them shop more easily and increase cross-selling opportunities. Signs and banners also support your other forms of advertising and branding efforts.

• In-store retail signage
• Outdoor signage
• Flag/Banner design & production
• Billboards
• Bus shelter advertising
• Complete store signage programs
• Signage for commercial vehicles